Business Ethics

I had a long chat with my little brother this week about starting up my business. You see, I've got a huge order for next week, and wasn't sure how to charge for labour. Well I learnt a lot from that brother - not only about pricing, but how to get my products out there, how to determine my market and a whole lot more.

But there is one thing that we definitely differ on. I'm starting my business with a layer of underlying ethics like these:

* Wherever possible, ingredients and products are locally-sourced, natural or organic.

* Only recycled paper will be used for packaging, and a deposit returned for any packaging handed back for re-use or recycling.

* 10% of sales will go to charity - which one to be determined on a monthly basis, as needs arise.

* If I need help to create packaging (such as gift baskets) or fill orders, I will try to involve those who could do with work as much as possible - local unemployed folk for example.

* Any imports will be free-trade, organic, or environmentally responsible.

Whereas my brother's business is cash-flow based. Which is probably why his turnover is gigantic and he can afford things I can't even dream of.

I don't know that there's a right or a wrong to the different ways we approach our businesses. Mine is a result of years of learning, of a passion for good change and making a difference. His is a result of his really good business sense and filling a market gap effectively.

His business may make a lot more money in the end. But I'll feel happier with mine knowing it's built on these ethics.